Challenge:
The cost per lead at the start of the advertising campaign was 3,000 rubles.
Tools:
The client used only context advertising.
Result:
The cost per lead in the last month of the advertising campaign totaled 1,050 rubles.
Tools:
Views ≈ 5 million
Coverage ≈ 1 million
Outcome:
The task has been accomplished.
Tools
Programmatic
Targets
Solution:
We’ve tested over 20 different text and image ads. A report template has been created to define the most effective strategies. We’ve defined the best creative-segment-age stacks.
Result:
A 1.5-fold user growth without adding budget has been achieved.
Average performance: