The cost per lead at the start of the advertising campaign was 3,000 rubles.
The client used only context advertising.
The cost per lead in the last month of the advertising campaign totaled 1,050 rubles.
Views ≈ 5 million
Coverage ≈ 1 million
The task has been accomplished.
We’ve tested over 20 different text and image ads. A report template has been created to define the most effective strategies. We’ve defined the best creative-segment-age stacks.
A 1.5-fold user growth without adding budget has been achieved.